Travis Scott, Vic Mensa, & ILoveMakonnen Star In Alexander Wang Campaign
Meet #WangSquad. Alexander Wang has enlisted 21 of his “coolest friends,” including musicians, models, and artists, to be part of his newly-formed Wang Squad, a team that includes ILoveMakonnen, Vic Mensa, Baauer, and Travis Scott.
Wang says the campaign is all part of changing the game. “There’s this kind of traditional idea of doing what we’ve previously done,” he told Vogue, “which is shoot a campaign, do the full 10 images that you place in magazines, then you do a leak, and then it comes out online and people see it for maybe about two, three days, and then by day four it’s on to the next thing. We started thinking about how a season lasts much longer than a week for us, and we asked ourselves, How do we continue the conversation with our audience? I started thinking about the movie 200 Cigarettes—that’s a favorite movie of mine—and I love that idea of all these different mini stories all converging at the end.”
