Beyoncé Debuts Ivy Park Activewear Collection
With rumours of a new album, and the "Formation World Tour" about to start, Queen Bey has revealed her new activewear line, Ivy Park.
According to Vogue, the 200-piece collection, part of a 50-50 venture with Topshop’s Sir Philip Green, focuses mainly on sportswear including logo-emblazoned sports bras, honeycombed reflective print jackets, mesh-trimmed bodysuits, and varsity socks.
“I would wake up in the morning and my dad would come knocking on my door,” Bey says in the clip. “He’d tell me it’s time to go running. I remember wanting to stop, but I would push myself to keep going. It taught me discipline. I would think about my dreams and the sacrifices my parents made for me.”
The collection, which reportedly took 18 months to develop, will be available April 14 at retailers like Topshop, Nordstrom, Zalando, and Hudson’s Bay.