The Life Of Pablo Is Set To Reach #1 On The Billboard 200 Charts On April 11.
Kanye West has deprived the public of access to The Life Of Pablo on any outlet other than TIDAL. The album is set to reach the top of Billboard's Top 200 albums chart when the official sales figures are released on Monday, April 11. According to HitsDoubleDaily, the project is set to rack in more than 90,000 album equivalent units mostly from streams from Spotify, Apple Music and TIDAL.
Mr. West is yet to release the album for mass commercial release. However, a week after The Life of Pablo digital download is available for purchase on West's website, but the album's streams are the majority of the figures. This will be the first album in history to reach the top spot off streams alone. The site says this marketing plan stemmed in part from West's partnership with Scoter Braun.
"The Life Of Pablo" will be West's fifth #1 album. Yeezus, My Beautiful Dark Twisted Fantasy, 808s and Heartbreak, Graduation and Late Registration all appeared at the top spot upon their respective releases.
West premiered The Life of Pablo at his Yeezy Season 3 fashion show in February. He then released it to TIDAL and said it would only be housed on the streaming service and would never be available anywhere else. The album reportedly doubled the number of TIDAL's subscribers and was streamed 250 million times. Then last week, West released the album to the other streaming services and made it available for purchase on his website.