Beyoncé Launches New Business Venture
Beyoncé has become an investor in WTRMLN WTR, a cold-pressed watermelon juice company that has been around for three years.
“I invested in WTRMLN WTR because it’s the future of clean, natural hydration,” the “Formation” singer said in a statement. “As partners, we share a simple mission to deliver accessible wellness to the world. This is more than an investment in a brand, it’s an investment in female leaders, fitness, American farmers, and the health of people and our planet.”
According to the brand’s co-founder and creative director Jody Levy, Queen Bey’s values are similar to those of WTRMLN WTR.
“Beyoncé is aligned with many of our company’s core values, especially our commitment to empowerment and passion to ‘seed change and spread liquid love’ among fitness enthusiasts,” said Levy. “She is an inspiring human whose involvement will help educate the world about the importance of putting clean food and drinks into our bodies so that we can all be happy and healthy.”
WTRMLN WTR actually has another tie to the chart-topping LEMONADE in its ingredients. It consists of watermelon and a drop of organic lemon juice. No other water, sugar, or artificial ingredients are added to the recipe and it is said to be low on calories and sugar.
