Bryson Tiller Announces Nike Partnership
Bryson Tiller is taking his career to new heights by teaming up with Nike.
As part of a multifaceted campaign, the Trapsoul singer has partnered with Nike Sportswear on a special edition of the Air Force 1 Bespoke iDs, inspired by his hometown of Louisville, Kentucky.
“I wore a uniform to school, so the white-on-white or black-on-black Air Force 1 Low was the simple sneaker to wear, but it was the standard. You were cool if you had on a pair of Air Force 1s,” says Tiller. “It’s still a staple for me while on tour.”
Pen Griffey paid a visit to Nike’s Bespoke iD Studio at NikeLab 21 Mercer to design his shoe. “I didn’t expect there to be all of these different textures and options,” he reveals. “It’s inspiring to see what’s possible, and I designed a pair based on my hometown and boxing’s tie to the city.”
"Whenever you fly into Louisville, you see a sign that says, ‘It’s Possible Here.’ I remember my first time seeing it—I think I was coming home from the studio in LA—I was working on my debut album, and I just thought, ‘Wow, it is possible here,'” he says. “Everybody always thinks you have to move out of the city and go where the music industry is, but it’s possible in Louisville, and it’s possible anywhere. You just have to believe. So, I put ‘POSSIBLE’ on them as well.”
More details on the partnership will be announced soon.
