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Big Sean's Partnership With PUMA Officially Unveiled


After previously adding the Weeknd and Rihanna, PUMA has officially launched their partnership with Big Sean that he announced back in January.

A big part of the deal that made Big Sean a “Creative Collaborator and Global Brand Ambassador” was the agreement that Sean Don would create a line of streetwear for the brand. In the two photos paired with the official unveiling, Sean wears a custom Detroit branded hoodie with the PUMA logo across the Detroit ‘D’.

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